How to Track Mobile Keyword Rankings: Mobile Rankings
If you’re running a business, it’s important to track mobile keyword rankings for keyword. Why? Because more and more people are using their smartphones to access the internet. If your website isn’t ranking high on search engines when people are looking for your products or services, you’re missing out on a lot of potential customers. In this blog post, we’ll teach you how to track your mobile rankings so that you can improve your website’s visibility and increase your profits.
Because the proportion of mobile searches exceeded desktop searches year after year, Google launched its mobile-first Index in 2018/19. The Google algorithm now prioritizes the mobile experience over the desktop experience before indexing a website in the SERPs.
This example shows the significance of having a mobile-friendly website, but simply having one isn’t sufficient. Because to the ever-increasing number of mobile searches, mobile rankings are more vital than ever before. Despite this, mobile ranks are frequently neglected in content about rank tracking.
This post will look at how to prioritize mobile vs. desktop rank tracking, track mobile ranks, and create interesting mobile rankings reports.
How to Choose Between Mobile vs. Desktop Rankings
You may keep track of your mobile ranking from anywhere in the world. When you have so many alternatives for rank tracking capabilities, you’ll need to decide which is most important.
To do so, SEOs must first calculate the percentage of mobile vs. desktop consumers on their website. This is essential when selecting which ranks to watch because it also influences your on-page SEO approach.
Page load speed, for example, is critical for mobile SEO since users are more sensitive to slow loading on their phones than on their PCs. As a result, if a large number of visitors to your website come from mobile devices, you should minimize large files and pictures and increase your efforts to reduce loading times. The proportion of mobile to desktop traffic varies dramatically across industries, but this statistic should not be your only consideration. This is typical with B2B vs. B2C lines, although it isn’t universal — and Google’s data shows that mobile marketing is influencing B2B growth in significant ways. So, rather of relying on “industry standards,” it’s critical to analyze your distinct traffic sources to figure out where your visitors come from.
You should check traffic sources in Google Analytics as well as conversion rates against them. If your mobile conversion rates are lower than your desktop conversion rates, consider whether this is due to the product or if you can increase conversions.
How to Keep Track of Your Mobile Rankings
If you’ve concluded that monitoring mobile rankings is an important aspect of your SEO plan, you’ll need software that can track the progress of your campaign over time automatically. SEO tools like Google Search Console (GSC) or Zutrix can tell you how well your mobile ranking is doing for particular keywords.
The Google search engine monitor is the most straightforward and least expensive method to keep track of your term rankings. It also provides you with a wealth of information and statistics about the term for which your website is ranking, in addition to your keyword ranking.
You can also examine how many clicks and impressions your search results get, as well as the CTR (click-through rate) of your pages, the regions from which you receive traffic, and the devices that generate the most of your traffic.
Using Google Search Console to Track Your Mobile Keyword Rankings
To utilize GSC for keyword tracking, go to the Google search page and choose “performance.”
Scroll down and select “average position.”
You may now view the current position rankings for your website’s main keywords.
You may also sort the results by rank or apply modifications to eliminate duplicates.
It’s not very useful, even while it’s a fantastic basic tool that is also completely free. It lacks several features, including past performance data, sending notifications and alerts when ranks change, and a unintuitive user interface.
If you’ve just begun and don’t have much money, it’s worth a shot. If you run an internet company, though, it may not be the greatest solution for you.
Zutrix for Tracking Your Mobile Keyword Rankings
Zutrix is another tool that can be used to monitor mobile rankings. Zutrix is a top-ranking tracking software that makes use of AI (artificial intelligence) and sophisticated algorithms to provide highly precise ranking data. It’s not like any other keyword rank tracker out there, though.
It provides a slew of additional creative built-in instruments and alternatives that make monitoring keyword rankings on mobile and desktop devices a snap.
It also has a fantastic, user-friendly interface that you won’t find in other rank monitoring software. Let’s look at how Zutrix can help you track your keyword rankings.
To begin, go to the tool’s dashboard and choose “Add domain” from the drop-down menu.
To do so, click “Get Keywords” and fill out the form with your domain name and country of interest.
Alternatively, if you want to keep track of any local keywords for your business, simply add the location.
After you’ve finished registering your domain, you’ll need to enter the keywords you’d want to track and choose a device.
Choose Pick if you just care about tracking terms on cell phones; otherwise, choose mobile and desktop.
Then, at the bottom of the screen, click “Add keywords” and you’re finished.
After you’ve submitted your keyword list, Google Search Console will begin monitoring it. You’ll be able to see every variation of your terms right from the dashboard.
Please note that you may also link words from your Google search panel into Zutrix.
The dashboard shows your keywords’ current and previous ranking positions, as well as their performance graph and rankings.
How to Create Informed Mobile Rankings Reports
You need to keep track of your keywords, as well as generate thorough reports on the success of your keyword ranks for consumers or coworkers if you work as a digital marketer or in a group.
Having a report on your keyword rankings’ performance will also help you with SEO planning. You can’t avoid reporting at all costs, especially if you work in SEO.
The most common problem, however, is that most people fail to submit a complete and accurate report. Furthermore, producing reports is time-consuming.
Zutrix created an automated reporting system to make things easier for you and save time. You won’t have to waste time or effort creating reports for your clients or coworkers since Zutrix will automate the process.
You may program Zutrix to send you your website’s keyword performance report on a regular basis.
To schedule your reports, go to the sidebar menu and choose “Reports,” then “Add Schedule Report.”
After that, fill out the form with your domain name and choose the domain you added when creating the rank tracking campaign. Select the frequency, time zone & timing, white-label (if you’re doing it for clients), and whether or not to include rivals data on the report, then click “save changes.” Zutrix will send you reports via email at the time and frequency that you choose.
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